How have you learnt if your new enterprise concept will work? Before you quit your day job, how can you know that the idea is viable and whether or not a market exists? After all, you can have lots of ideas, most of which won’t pan out. And you wish to know which ones will pan out before you start a business that fails, as most of them do.
The secret’s realizing what your ideal buyer is willing to pay so that you can do for them. For instance, I knew somebody who worked within the wellness and diet area. This is a wide field, however she knew the market and the customers very well. She couldn’t initially see learn how to create a business on this space. We first recognized her superb customer, the consumer she wished to focus on. What issues did that person face, and which would …