What Is Lead Generation?

The definition of lead generation is, “The process of turning a viewer (visitor) into a subscriber of recurring communication”. ( Email marketing is one of the best ways to do  this.)

Simply put, lead generation is how you turn your audience into dedicated followers who wish to learn more about the products and services you’re offering.

These people who “subscribe” to your email or contacts list, become a “lead” or “prospect”.

Once someone becomes a lead, AND given you their permission to continue contacting them, it’s your job to follow up with this lead. As you follow up, you’re able to build relationships with each person on your list of leads and potentially turn or “convert” them into customers. 

You’re able to generate these audience members and leads by either running paid ads, or creating content in hopes of it generating free organic visitors.

Paid

As an email marketer it is your job to understand important statistics on email marketing. Knowing that stats and facts of the industry allows you to create more effective email marketing campaigns that generate better results over all.

This article will review the most important email marketing statistics that you need to know today. These stats we’ve researched to be accurate and helpful to improve your email strategy.

Our own dedicated research and strategy has also been used to discover these metrics you should be aware of. Checkout these 22 statistics now and use them to improve your email follow up!

Email Marketing Statistics That Matter Most

1. Email marketing is the highest converting form of marketing to date. (Around $36 per $1 spent on advertising)
2. Over 40% of companies are increasing how much they spend on email marketing.
3. The majority of email marketers report positive ROI from all email

After finishing reading the outstanding $100M offers book, I found myself impressed by the amazing literature that Alex Hormozi published. Even after being in business for over a decade this book taught me the real importance of developing an offer so good that people are stupid to say no. In fact, this book was one of the best books on business that I’ve ever read!

This Alex Hormozi book review will go through exactly why $100M offers is an outstanding read you should consider learning about. And yes, I’ve read the entire book twice! I know everything Alex teaches in the offer building masterpiece.

What Is $100M Offers About?

The $100M offers book teaches you about how to structure offers so good that your audience feels that they would be stupid to say no. But, what does this actually mean? It means that this book shows you how to create