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With its gigantic newsroom of about 2,200 individuals and its aggressive reporting, Bloomberg has received a growing variety of awards, but it’s frustrated by its lack of cachet in the journalism world. Reporters and editors have long been frustrated by the lack of access to enterprise executives, and they believed that restricted their means to break information and be a player in bigger news coverage. The newest model has not corrected the issues with downloading issues. On my iPad, the obtain button is missing for the latest issue. I want they’d carry back the previous app design, which was easier to navigate and much less buggy.

Bloomberg needs BusinessWeek to play a key role in that expansion, significantly by getting extra entry to …