Small businesses, especially start-ups, need to make a good first impression. That’s what advertising is all about. Sometimes small businesses advertise using door-to-door flyers, and frequently they have websites that customers can visit. The minute somebody lands on your website, they expect it to be professional; therefore, you can’t have any errors.
“But I rely on spellcheck,” you reply. Don’t. Microsoft Word’s spellcheck is a great place to start, but that’s all it is—a beginning. If you want perfect copy, you need somebody to read your work word by word. Artificial intelligence is not smart enough to replace human editors. There are all kinds of things that your spellcheck will not pick up. For example, you may want to emphasize the fact that your company is just getting off the ground. So you say that you had your “big lunch” two months ago except you meant to say “big launch.” … Read more